Incubation Case Study: Cookie3
Introduction: Scaling MarketingFi With ChainGPT Labs
Cookie3 entered ChainGPT Labs with a mission to redefine Web3 marketing through transparent analytics, AI-driven user scoring, and incentive systems that reward genuine engagement. During incubation, ChainGPT Labs supported Cookie3 with narrative refinement, product clarity, partner expansion, and a structured go-to-market plan. The incubation phase concluded with Cookie3’s successful token launch and the beginning of its rapid growth across MarketingFi and analytics.
Before ChainGPT Labs Incubation
Funds Raised: 3.9 million Fully Diluted Value: 28 million Partnerships: 32 Telegram: 1,000 X/Twitter: 42,000
After ChainGPT Labs Incubation
Funds Raised: 6.2+ million Fully Diluted Value at Launch: 126 million ATH FDV: 628.3 million ATH ROI: 22.5x Partnerships: 92+ Social Growth: more than 1,000 percent KOL Network: more than 400 verified creators Telegram: 79,000 X/Twitter: 560,000 combined across Cookie3 and CookieDAO
ChainGPT Labs’ Role in Cookie3’s Growth
Strategic Positioning and Market Narrative
ChainGPT Labs worked with Cookie3 to define its role as the MarketingFi and AI analytics layer of Web3. This included clear articulation of conversion tracking, AI scoring, value distribution models, and performance-based marketing. The refined narrative shaped the whitepaper, investor materials, and launch communication.
Product Refinement and Pre-Launch Support
Labs helped Cookie3 clarify and present the suite it brought into incubation. This included Cookie3 Analytics, Airdrop Shield, the MarketingFi Score, and KOL Intelligence. Support focused on sharpening use cases, improving product messaging, and highlighting differentiation in a crowded analytics landscape.
Token GTM, Launch Strategy and Investor Alignment
ChainGPT Labs collaborated with Cookie3 on token utility, launch messaging, and investor communication. Cookie3 entered the market with strong traction, achieving a 126 million FDV at launch and ultimately reaching an ATH FDV of 628.3 million and a 22.5x ROI.
Ecosystem Expansion and Partnerships
Labs facilitated introductions across chains, infrastructure teams, VCs, strategic investors, and KOL communities. These relationships accelerated adoption and helped establish MarketingFi as a recognized category in Web3.
Community Growth and Visibility
With support from ChainGPT Labs, Cookie3 executed focused pre-launch and launch-stage growth. X/Twitter grew from 42,000 followers to 560,000 combined. Telegram grew from 1,000 members to 79,000. More than 400 active KOLs joined the ecosystem. ChainGPT amplified Cookie3 during key announcements and launch milestones.
Narrative Alignment and Market Momentum
Cookie3’s post-launch growth was driven by its ability to follow the strongest market narratives. The team captured early attention during the AI narrative peak with the AI Agent Index, then shifted smoothly into the rising InfoFi and data-focused narrative. These moves kept Cookie3 visible across partners, creators, and communities.
This narrative execution contributed to major milestones, including the 2025 Binance listing for both CGPT and COOKIE. It highlights how Cookie3 converted narrative cycles into real traction, building on the foundation established during ChainGPT Labs incubation.
Incubation Timeline up to Token Launch
Early 2024 Onboarding, product review, narrative refinement, and roadmap alignment.
Q2 2024 Strengthened positioning for Analytics, Airdrop Shield, the MarketingFi Score, and KOL Intelligence. Supported partner onboarding and market preparation.
IDO Preparation Finalized token utility and launch messaging, coordinated partner and investor communication.
Token Launch Completion of incubation. Cookie3 entered the market with strong community traction, partnerships, and early performance.
Post-Launch Growth and Ecosystem Expansion
After the token launch, Cookie3 continued to expand rapidly. The team launched new products, strengthened its footprint in MarketingFi, and onboarded hundreds of Web3 clients.
Cookie Snaps
Following incubation, Cookie3 introduced Cookie Snaps, an engagement and incentive layer for communities, creators, and projects. Snaps supports campaigns built around measurable contribution, attention signals, capital mindshare, and transparent rewards. This expanded Cookie3 into a full-stack system spanning analytics, incentives, and creator intelligence.
Ecosystem Adoption and Client Growth
Cookie3 has integrated with hundreds of dApps and growth platforms. The combined suite of Analytics, Airdrop Shield, KOL Intelligence, and Snaps has positioned Cookie3 as a key infrastructure provider for transparent, data-driven marketing across Web3.
Conclusion
Cookie3’s progress through ChainGPT Labs shows how structured incubation can transform a strong early-stage product into a category-defining ecosystem. By the end of incubation, Cookie3 had refined its positioning, strengthened product communication, executed a high-impact token launch, and built a large and active community. Its continued growth and expansion demonstrate the long-term value of a solid incubation foundation.
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