Why AttentionFi
Web3 runs on attention.
Every launch, campaign, token, and community depends on it. Yet attention remains one of the least structured, least fairly rewarded inputs in the ecosystem.
AttentionFi exists to change that.
Attention is the real distribution layer
In crypto, distribution does not start with liquidity or listings. It starts with who is paying attention.
Attention determines:
which products get discovered
which narratives spread
which communities activate
which tokens gain momentum\
But today, attention is fragmented, noisy, and largely owned by platforms that neither create it nor distribute its value fairly.
The core problem: attention is produced, but not coordinated
Three things break the modern attention economy:
Attention is easy to generate, hard to qualify: Raw engagement is abundant. Meaningful attention is not.
Distribution lacks structure: Most attention never turns into action. It spikes, fades, and resets.
Contributors are misaligned: Creators, users, and communities generate demand—but capture little of the upside they create.
The result is wasted energy:
spam instead of signal
hype instead of adoption
volume instead of value
AttentionFi reframes attention as infrastructure
AttentionFi treats attention as something that can be designed, measured, and routed, not just observed.
At its core, AttentionFi introduces:
measurement: what attention occurred and where
qualification: which attention mattered
attribution: who actually drove outcomes
incentives: how value flows back to contributors
This turns attention from a byproduct into a programmable growth input.
Buzz: the AttentionFi execution layer
Buzz is ChainGPT Pad’s AttentionFi layer for distribution.
It is designed to:
give attention a clear objective (campaigns)
turn contribution into measurable performance
reward creators and communities based on impact
reduce spam by prioritizing consistency and outcomes
Buzz does not try to own attention. It coordinates and captures it.
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