Write Better Posts

Write Better Posts — The Content Playbook

The best Buzz posts teach, inspire and engage. They showcase the project, tell a story, and provide useful insights—helping the community learn while promoting the campaign. Use this playbook to craft posts that score well.

High‑Quality Post Checklist

• ✅ Include one required tag (#Project, $TOKEN, @ProjectHandle, or the Buzz link).

• ✅ Educate readers: explain what the project does and why it matters.

• ✅ Show rather than tell: attach a screenshot, infographic, or short clip.

• ✅ Share your own take: what excites you? any risks? comparisons?

• ✅ Optionally tag @ChainGPT or the project handle for a bonus.

• ✅ Encourage others to join the campaign with a clear call‑to‑action.

Avoid price targets, hype language (“to the moon”), or financial advice—these posts score poorly and may violate content standards.

Effective Post Patterns

1. Mini‑thread: What & Why

   • Tweet 1: Introduce the project and its core use case.

   • Tweet 2: Explain who benefits and why it’s innovative.

   • Tweet 3: Share how to try it (include the Buzz link).

   • Tweet 4: Give your quick take (no speculation).

2. Hands‑on Review

   • Share a screenshot or screen-recording using the project’s dApp.

   • Explain what worked, what could improve, and your overall impression.

3. Comparisons

   • Compare the project with 1–2 similar solutions on specific attributes (speed, cost, UX).

4. Explainer Graphic

   • Create a simple diagram summarising the project’s mechanics or token economics.

   • Explain each component in the caption.

Example of a strong post

“Just tried @Project’s new order‑book DEX. ✅ Trade settles <2s on-chain ✅ Gas fees lower than v1 ✅ Clear margin UI—no more confusion Here’s a 20s clip of opening a position. Worth a look if you trade perps on mobile. Join the Buzz: [link] $TOKEN #ProjectName”

Why it works: It’s original, specific, uses media, and includes required tags plus a call‑to‑action.

Example of a weak post

“LFG $TOKEN 🚀🚀 #ProjectName”

Why it fails: Generic hype and no insight. This will score poorly or be flagged as spam.

Pro Tips

• Write in your own voice. Posts that look copy‑pasted or generated by AI are downgraded.

• Use images, screenshots or short videos to demonstrate features.

• Engage with comments and questions—organic conversation increases reach.

• Grow your smart follower base by following and interacting with credible crypto accounts.