Case Studies

Turning Creator Activity into Measurable Launch Outcomes

How Web3 Teams Use Buzz to Power Launch Hype

Buzz by ChainGPT helps Web3 teams turn creator participation into real, trackable launch momentum. Instead of focusing on impressions or surface-level engagement, Buzz ranks content by creator quality, smart followers, and real reach. This gives projects clear visibility into who is actually driving awareness, participation, and sustained interest.

Across infrastructure protocols, wallets, launch platforms, and consumer-facing Web3 products, Buzz has been used to scale distribution, reward consistent contributors, and maintain momentum beyond initial announcements.

Case in Numbers

• 20,000+ Registered Buzzers (and counting)

• 220,000+ Total Creator Posts

• $1M+ Total Reward Pool Distributed

• 2.5M+ Community Reach

Campaign Case Studies

Each Buzz campaign shows how different Web3 projects used creator-led distribution to achieve specific launch goals. Every case study highlights project context, top contributors, and measurable outcomes.

Alloca ($ALLOCA) | Web3 Launch Platform

$250,000 pool · 1,666,666.66 ALLOCA · Campaign Duration: 5 Days

Alloca ran a short, high-intensity Buzz campaign to rapidly expand awareness ahead of its launch window. Within five days, the campaign activated a large base of creators and generated sustained posting activity, demonstrating Buzz’s ability to compress launch momentum into a tight timeframe.

Impact:

• 5,691 total buzzers

• 19,000+ total posts

Talisman ($SEEK) | AI x DeFi Wallet

$250,000 pool · 416,666.66 SEEK · Campaign Duration: 6 Days

Talisman used Buzz to support a wallet launch where credibility and consistency mattered more than one-off exposure. The campaign elevated creators with strong smart-follower ratios, helping maintain message quality while scaling reach.

Impact

• 5,433 total buzzers

• 19,000 total posts

Planck Network ($PLANCK) | Modular L1

$250,000 pool · 1,250,000 PLANCK · Campaign Duration: 7 Days

Planck Network used Buzz for targeted narrative building around its modular Layer-1 architecture. The campaign prioritized relevance over raw volume, engaging technically focused creators and analysts.

Impact

• 3,931 total buzzers

• 13,124 total posts

BitDealer ($BIT) | RWA Meme Ecosystem

$250,000 pool · 7,142,857 BIT · Campaign Duration: 21 Days

BitDealer ran a longer campaign focused on sustained engagement and high posting velocity. Buzz’s leaderboard and loyalty mechanics surfaced creators who remained active throughout the campaign rather than peaking early.

Impact

• 8,903 total buzzers

• 52,144 total posts

Snowball ($SNOWAI) | Identity and Reputation Layer

$300,000 pool · 4,000,000 SNOWAI · Campaign Duration: 77 Days

Snowball’s extended campaign focused on long-term education and reputation-building. Buzz rewarded consistent contributors over time, supporting steady discussion around identity and on-chain reputation.

Impact

• 4,012 total buzzers

• 49,900 total posts

EKOX ($EKOX) | Restaking Protocol

$330,050 pool · 4,715,000 EKOX · Campaign Duration: 85 Days

EKOX ran one of the longest Buzz campaigns to date, showing Buzz’s ability to sustain creator participation over extended timelines. High smart-follower density among top contributors reinforced quality-driven distribution.

Impact

• 5,166 total buzzers

• 69,078 total posts

What These Campaigns Demonstrate

Across different Web3 verticals and campaign lengths, Buzz consistently enables:

• Scalable creator-led distribution

• Clear attribution of impact to individual contributors

• Sustained engagement beyond launch day

• Transparent reward allocation based on measurable contribution

Buzz functions as a repeatable distribution layer, giving Web3 teams a structured way to turn creator activity into measurable launch outcomes.

Ready to run your own Buzzdrop? Let’s chat or book a call and turn your launch into a cultural moment.